Description
Responsibilities:
• Collect data on consumers, competitors and the marketplace and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyse statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties research and implement best practices.
Requirements:
• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools.
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or a related field
Note: Office timing will be according to UK Standard Time (9 AM to 5 PM)
Market competitive salary with performance base bonus.
Kindly, the candidates with relevant experience (only) to apply (email: [redacted email address]) or WhatsApp (0/3/0/0/8/4/1/9/3/9/1)